Win-back offers for auto-renewable subscriptions now available

You can now set up win-back offers for auto-renewable subscriptions directly in App Store Connect. These offers are designed to re-engage former subscribers and encourage them to resubscribe to your app or game. For instance, you could offer a discounted rate of $9.99 for six months, with the regular renewal price of $39.99 per year. Depending on how you configure the offer, Apple will show these offers to eligible users in various locations, such as:

• Throughout the App Store, including on your product page, personalized recommendations, and editorial highlights in the Today, Games, and Apps tabs.
• Within your app or game.
• Via a direct link that you can share through your own marketing channels.
• In the Subscription settings.

When setting up win-back offers in App Store Connect, you can define customer eligibility, select regions, and choose the type of discount. Eligible users will start seeing these offers this fall.

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